0733 | Why Only Is Better Than Best with Srinivas Rao

By:

David Burkus headshot

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0824 | How to Find and Work With a Mentor with Claire Diaz-Ortiz

Claire Díaz-Ortiz is an author, speaker, and technology innovator who has been named one of the 100 Most Creative People in Business by Fast Company. Claire was an early employee at Twitter, where she was hired to lead corporate social innovation. She is a frequent international speaker on business, innovation and social media, and has […]

0426 | Gianfranco Zaccai

As part of the pre-order campaign for my new book, I interviewed two individuals profiled in The Myths of Creativity as part of special, advance episodes of LDRLB. Today, we’re releasing the second of those two interviews to our entire audience. Gianfranco Zaccai is the Chairman, President & Chief Design Officer of Continuum, an innovation consultantcy that designs […]

0211 | Kevin Oakes

Kevin Oakes is co-author of The Executive Guide to Integrated Talent Management. He is the CEO and founder of the Institute for Corporate Productivity (i4cp), the fastest growing and largest corporate network focused on the practices of high-performance organizations. Kevin has been a leader in the human capital field for the last two decades, and […]

Scroll to Top