On Saturday morning, I had the incredible opportunity to be interviewed live on the set of CBS This Morning. We discussed several elements from The Myths of Creativity. If you haven’t seen the interview, we’ve embedded it below. If you haven’t seen the book, you can grab a copy on Amazon.com.
My newest piece on Forbes is live. The article “Is Your Focus Actually Distracting You” examines the in attentional blindness phenomenon, more commonly known from its initial experiment: the invisible gorilla test. Often when we’re focus on a task, we miss out seemingly obvious things on the periphery. I hope you enjoy the article, and please leave some feedback either here or at Forbes.com.
My newest piece for 99U is live. The article, “The 5 Common Characteristics of Ideas That Spread” is an answer (of sorts) to one of my most popular articles ever, “Why Great Ideas Get Rejected.” It isn’t enough to have great ideas, we need to find ways to make them spread in order to create innovations. The article examines Everett Rogers’ five factors that explain the diffusion of innovation within the context of how to get ideas, works of arts, or new inventions to have mass appeal. I hope you’ll check the article out at 99U and let me know what you think.
The day has finally arrived. It’s been almost two years since I began work on this project, over a year since it had a name, but today I’m so excited to announce that The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas is official.
It’s launch day and buying the book today helps set the book on a winning trajectory. If you haven’t already, please stop by Amazon.com or your bookseller of choice and grab a copy. (If you’ve already pre-ordered, thank you so much. Your book might already be on your doorstep.)
You Can Help Spread the Message By:
- Buying a Copy of the Book (or two, or three–they make great Thanksgiving/Hanukkah/Christmas gifts). Buying from Amazon.com is best for me, but any bookstore helps. In addition, I’m donating $1 of every book sold to Fuse Corps, an innovative nonprofit I profile in the book.
- Email your friends, family, coworkers, or former employer about the book.
- Spread the word on Facebook, Twitter, LinkedIn, Pinterest, Instagram, Behance or Path (or any other social network I haven’t discovered). Be sure to include a link to the book.
- Share the book trailer, preview chapter, or my TEDxTalk.
- Repeat (multiple mentions through the day would only help me build momentum).
If by chance you pre-ordered the book, and already received your copy, please consider writing a review for the book on Amazon.com.
I sincerely hope you enjoy reading The Myths of Creativity. We’ve worked hard to craft a message that is entertaining and enlightening. Thanks for helping me spread it.
My friends at 99U have just released their second book, Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career. The book features a chapter written by none other than yourself truly. I hope you’ll check it out for more reasons than that, however, as its packed with practical, evidence-based information on developing your career. Heres what 99U has to say about the book:
Success isn’t about being the best. It’s about always getting better.
Can you step outside your comfort zone? Bounce back from failure? Build new skills? Tapping into your true potential is no idle endeavor. It demands creativity, dedication, and a whole lot of hustle. We rallied 21 of the best and the brightest to share their insights on how to identify new career opportunities, build mastery over time, cultivate great working relationships, and embrace new risks and experiments.
Just a quick sampling of contributions to the book includes:
- Joshua Foer on: Learning to live outside your comfort zone
- Ben Casnocha on: Rediscovering your entrepreneurial instinct
- Heidi Grant Halvorson on: Adopting a “growth mindset”
- Tony Schwartz on: Developing mastery through deliberate practice
- Scott H. Young on: Reprogramming your daily habits
- Michael Bungay Stanier on: Building resilient relationships
- Jonathan Fields on: Leaning into uncertainty
With wisdom from 21 leading creative minds, 99U’s Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest.