My newest piece for Forbes, “Why Innovation Needs Outsiders,” is live. The article examines what I call the Expert Myth in The Myths of Creativity – the idea that seasoned experts are always the best for innovation. The truth is that often innovative insights come from outsiders, and the most innovative companies and organizations find ways to incorporate insights from outsiders.
My newest piece, “How Your Friends Affect Your Creative Work,” is live on 99u. The article examines a historical writing group I’ve been fascinated with: the Inklings. This was the legendary writing group that included members like C.S. Lewis and J.R.R. Tolkien. I think in an always online world, we actually need more of the creative support groups these legendary British writers created.
Call it a Christmas present from HBR to me, or a Christmas present from me and HBR to you. Regardless, my newest blog post for Harvard Business Review went live today. The piece “Sell Your Product Before It Exists,” examines the pre-launch marketing tactics of startup Coin. Coin is pre-selling their new devise for 50% off in order to gauge market potential and minimize the potential for losses if the market resists the idea. I hope you enjoy the piece, let me know what you thought by leaving a comment on the HBR.org website.
My newest piece on Forbes is live. The article “Is Your Focus Actually Distracting You” examines the in attentional blindness phenomenon, more commonly known from its initial experiment: the invisible gorilla test. Often when we’re focus on a task, we miss out seemingly obvious things on the periphery. I hope you enjoy the article, and please leave some feedback either here or at Forbes.com.