0401 | Potential Trumps Proven Achievement

By: David Burkus

Published on January 4, 2013. Updated on November 30th, 2023.

0401 | Potential Trumps Proven Achievement

For the premiere of season four we talk about potential. Not our potential, but some recent research demonstrating that potential has significantly more allure than accomplishment. It turns out, we have a preference for people who show the potential for future achievements over those whose past is full of achievement.

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About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

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