0417 | Rita Gunther McGrath

Published on August 19, 2013. Updated on November 30th, 2023.

0417 | Rita Gunther McGrath

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is the author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. In this interview, we discuss the end of sustainable competitive advantage and a the new strategy playbook for establishing a transient advantage.

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0420 | Larry Keeley

Larry Keeley is a strategist who has worked for over three decades to develop more effective innovation methods. Larry is President and co-founder of Doblin Inc, an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates. Doblin is now a unit of Deloitte Consulting, where Keeley serves as a […]

0620 | Susan Fowler

Susan Fowler is the author of Why Motivating People Doesn’t Work…And What Does. She is the lead developer of The Ken Blanchard Company’s Optimal Motivation program, which has been implemented worldwide. In this interview, we discuss strategies for optimal motivation and what Maslow’s hierarchy won’t tell you about motivation. Listen below or follow via iTunes or Stitcher. This […]

0405 | Saul Kaplan

Saul Kaplan is the Founder and Chief Catalyst of Business Innovation Factory and the author of Business Model Innovation Factory. In this interview, we discuss why the landscape of business is changing and why leaders need to keep up by innovating their business models or risk being “netflixed.” What is being netflixed? Listen and find […]

Scroll to Top