0417 | Rita Gunther McGrath

Published on August 19, 2013. Updated on November 30th, 2023.

0417 | Rita Gunther McGrath

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is the author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. In this interview, we discuss the end of sustainable competitive advantage and a the new strategy playbook for establishing a transient advantage.

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0302 | Marcus Buckingham

Marcus Buckingham is a key soloist in the strengths movement choir. He is a best-selling author, popular keynote speaker and business consultant who champions the idea that people and organizations reach peak performance by leveraging their strengths. In this interview, we discuss his latest project, StandOut, a combination book and strengths assessment that uses an […]

0612 | Nilofer Merchant

Nilofer Merchant is the Jane Bond of Innovation. From working with Steve Jobs at Apple, to defeating Microsoft in an epic industry battle, to advising the C-Suites of GE, IBM, Logitech and more, Merchant brings a world-class pedigree to her work. You’ve probably seen her byline and ideas in publications like the Harvard Business Review, […]

0705 | Creating an Environment That Energizes Everyone with Shawn Murphy

Shawn Murphy is CEO and founder of Switch & Shift, an organization dedicated to the advancement of human-centered organizational practices and leadership. He is the author of The Optimistic Workplace. In this interview, Shawn and I discuss why our best work is the product of a positive environment and how to build that environment. [Listen […]

Scroll to Top