0417 | Rita Gunther McGrath

Published on August 19, 2013. Updated on November 30th, 2023.

0417 | Rita Gunther McGrath

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is the author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. In this interview, we discuss the end of sustainable competitive advantage and a the new strategy playbook for establishing a transient advantage.

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0807 | How Successful Organizations Respond to Customers with Josh Seidan

Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Over the course of 25 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile […]

0734 | How to Bring Innovation to Life with Thomas Wedel-Wedellsborg

Thomas Wedell-Wedellsborg is a partner at The Innovation Architects, a management consulting firm in New York City. He is co-author of Innovation as Usual. He is a frequent speaker at corporate events and has worked with managers in nearly all parts of the globe, including China, India, Russia, Singapore, Britain, France, the United States, and […]

0517 | Henry Evans

Henry is co-author (with Colm Foster) of Step Up: Lead in Six Moments that Matter. He is the founder and Managing Partner for Dynamic Results, LLC, providing coaching and consulting solutions to companies and individuals. He provides performance coaching to independent executives, as well as those in national organizations, helping each achieve their desired goals. […]

Scroll to Top