0417 | Rita Gunther McGrath

Published on August 19, 2013. Updated on November 30th, 2023.

0417 | Rita Gunther McGrath

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is the author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. In this interview, we discuss the end of sustainable competitive advantage and a the new strategy playbook for establishing a transient advantage.

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0809 | Becoming the Leader Others Follow with Joshua Spodek

Joshua Spodek, bestselling author of Leadership Step by Step: Become the Person Others Follow, is an Adjunct Professor at NYU, leadership coach and workshop leader for Columbia Business School, columnist for Inc., and founder of Spodek Academy. He has led seminars in leadership, entrepreneurship, creativity, and sales at Harvard, Princeton, MIT, INSEAD, the New York […]

0502 | Alan Gregerman

Alan Gregerman is the President and Chief Innovation Officer of VENTURE WORKS Inc. He is the author of The Necessity of Strangers: The Intriguing Truth About Insight, Innovation, and Success. An experienced consultant on strategy and innovation, his work focuses on helping companies and organizations to unlock the genius in all of their people in order […]

0817 | Why Everything You Know About Success Is (Mostly) Wrong with Eric Barker

Eric Barker’s humorous, practical blog, “Barking Up the Wrong Tree” and book of the same name presents science-based answers and expert insight on how to be awesome at life. Over 290,000 people subscribe to his weekly newsletter and his content is syndicated by Time Magazine, The Week, and Business Insider. He has been featured in […]

Scroll to Top