0417 | Rita Gunther McGrath

Published on August 19, 2013. Updated on November 30th, 2023.

0417 | Rita Gunther McGrath

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is the author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. In this interview, we discuss the end of sustainable competitive advantage and a the new strategy playbook for establishing a transient advantage.

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0609 | Dorie Clark

Dorie Clark is the author of Reinventing You and Stand Out. A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog. Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. […]

0509 | Kathy Cramer

Dr. Kathy Cramer is the author of Lead Positive: What Highly Effective Leaders See, Say, and Do. A psychologist by training, she created and has dedicated her life to asset-based thinking (ABT), a way of looking at the world that helps leaders, influencers, and their teams make small shifts in thinking to produce extraordinary impact. […]

0306 | Max McKeown

Max McKeown is a a new breed of business guru. He works consultant, researcher and writer focused on innovation and strategy. He is the author of two recently published books: The Strategy Book andAdaptability. In this interview, we discuss both books and why the best strategy for the future might just be adaptability.

Scroll to Top