0417 | Rita Gunther McGrath

Published on August 19, 2013. Updated on November 30th, 2023.

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is the author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. In this interview, we discuss the end of sustainable competitive advantage and a the new strategy playbook for establishing a transient advantage.

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About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

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0504 | William Cohen

Dr. William Cohen is the president of the California Institute of Advanced Management and the first graduate of Peter Drucker’s executive PhD program. He is the author of The Practical Drucker: Applying the Wisdom of the World’s Greatest Management Thinker. In this interview, we talk about rules for engagement, how to promote the right people, […]