0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Published on March 30, 2016. Updated on November 30th, 2023.

0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Martin Lindstrom is the bestselling author of Buyology and one of the world’s foremost marketing consulting. His new book, Small Data, argues that it’s the tiny clues (not the big data conclusions) that yield breakthrough insights. In this interview, we discuss small data, how a boyhood Martin once got sued by LEGO, and why he spends most nights sleeping in other people’s homes.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why Big Data isn’t enough
  • How leaders get the best clues on customers and employees
  • Why Martin spends so much time in other people’s homes

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0707 | The Power of Reciprocal Loyalty with Daniel Korschun

Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business and the author of We Are Market Basket. In this interview, we discuss how the uniqueness of a business was due to the unique leadership of Arthur T. Demoulas and how reciprocal loyalty made for a successful business and a […]

0620 | Susan Fowler

Susan Fowler is the author of Why Motivating People Doesn’t Work…And What Does. She is the lead developer of The Ken Blanchard Company’s Optimal Motivation program, which has been implemented worldwide. In this interview, we discuss strategies for optimal motivation and what Maslow’s hierarchy won’t tell you about motivation. Listen below or follow via iTunes or Stitcher. This […]

0614 | Heidi Grant Halvorson

Heidi Grant Halvorson is a social psychologist and Associate Director of the Motivation Science Center at Columbia Business School. She is the author of four bestselling books, including Nine Things Successful People Do Differently and her new book No One Understands You and What To Do About It. In this interview, we discuss the cognitive […]

Scroll to Top