0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Published on March 30, 2016. Updated on November 30th, 2023.

0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Martin Lindstrom is the bestselling author of Buyology and one of the world’s foremost marketing consulting. His new book, Small Data, argues that it’s the tiny clues (not the big data conclusions) that yield breakthrough insights. In this interview, we discuss small data, how a boyhood Martin once got sued by LEGO, and why he spends most nights sleeping in other people’s homes.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why Big Data isn’t enough
  • How leaders get the best clues on customers and employees
  • Why Martin spends so much time in other people’s homes

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0102 | Daniel Pink

Daniel Pink is the author of several New York Times best-selling books including his new release, Drive: The Surprising Truth About What Motivates Us. In Drive, Dan explores new research that suggests that our traditional ideas about motivation may be way off. 0:00 Introduction 1:19 What is motivation 3.0? 3:50 Talk to us about some […]

0707 | The Power of Reciprocal Loyalty with Daniel Korschun

Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business and the author of We Are Market Basket. In this interview, we discuss how the uniqueness of a business was due to the unique leadership of Arthur T. Demoulas and how reciprocal loyalty made for a successful business and a […]

0426 | Gianfranco Zaccai

As part of the pre-order campaign for my new book, I interviewed two individuals profiled in The Myths of Creativity as part of special, advance episodes of LDRLB. Today, we’re releasing the second of those two interviews to our entire audience. Gianfranco Zaccai is the Chairman, President & Chief Design Officer of Continuum, an innovation consultantcy that designs […]

Scroll to Top