0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Published on March 30, 2016. Updated on November 30th, 2023.

0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Martin Lindstrom is the bestselling author of Buyology and one of the world’s foremost marketing consulting. His new book, Small Data, argues that it’s the tiny clues (not the big data conclusions) that yield breakthrough insights. In this interview, we discuss small data, how a boyhood Martin once got sued by LEGO, and why he spends most nights sleeping in other people’s homes.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why Big Data isn’t enough
  • How leaders get the best clues on customers and employees
  • Why Martin spends so much time in other people’s homes

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0701 | Career Advice for Leaders with Daniel Pink

Daniel H. Pink is the author of five provocative books — including three long-running New York Times bestsellers, A Whole New Mind, Drive, and To Sell is Human. Dan’s books have been translated into 34 languages and have sold more than 2 million copies worldwide. In this interview, I catch up with what Dan is […]

0714 | How Superbosses Master The Flow of Talent with Sydney Finkelstein

Sydney Finkelstein is the Steven Roth Professor of Management at the Tuck School of Business at Dart­mouth College and the di­rector of Tuck’s Center for Leadership. He is consistently voted one of the top thinkers in management by Thinkers50. In this episode, we discuss what he calls “SuperBosses” (also the title of his new book), […]

0729 | Managing for Happiness with Jurgen Appelo

Jurgen Appelo is a pioneering management consultant who helps creative organizations survive and thrive in the twenty-first century. He is the author of Managing for Happiness, andd the CEO of the global business network Happy Melly. In this interview, we discuss how the changing nature of work requires a change in management…and why management is […]

Scroll to Top