0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Published on March 30, 2016. Updated on November 30th, 2023.

0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Martin Lindstrom is the bestselling author of Buyology and one of the world’s foremost marketing consulting. His new book, Small Data, argues that it’s the tiny clues (not the big data conclusions) that yield breakthrough insights. In this interview, we discuss small data, how a boyhood Martin once got sued by LEGO, and why he spends most nights sleeping in other people’s homes.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why Big Data isn’t enough
  • How leaders get the best clues on customers and employees
  • Why Martin spends so much time in other people’s homes

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0606 | Herminia Ibarra

Herminia Ibarra is an expert on professional and leadership development. She is the Cora Chaired Professor of Leadership and Learning at INSEAD, the founding director of The Leadership Transition executive education program at INSEAD. She is the author of Act Like a Leader, Think Like a Leader. In this interview, we discuss how managers and […]

0425 | Ray Fisman & Tim Sullivan

Ray Fisman and Tim Sullivan are the authors of The Org: The Underlying Logic of the Office. Fisman is the Lambert Family Professor of Social Enterprise and co-director of the Social Enterprise Program at the Columbia Business School. Tim Sullivan is the editorial director of Harvard Business Review Press. In this interview, we discuss why there is […]

0702 | Energizing Your Work and Life with Tom Rath

Tom Rath is a researcher, author, and filmmaker who studies the role of human behavior in business, health, and well-being. He has been described by business leaders and the media as one of the greatest thinkers and nonfiction writers of his generation. Tom’s most recent work includes the bestselling book Are You Fully Charged? and […]

Scroll to Top