0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Published on March 30, 2016. Updated on November 30th, 2023.

0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Martin Lindstrom is the bestselling author of Buyology and one of the world’s foremost marketing consulting. His new book, Small Data, argues that it’s the tiny clues (not the big data conclusions) that yield breakthrough insights. In this interview, we discuss small data, how a boyhood Martin once got sued by LEGO, and why he spends most nights sleeping in other people’s homes.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why Big Data isn’t enough
  • How leaders get the best clues on customers and employees
  • Why Martin spends so much time in other people’s homes

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0209 | Teresa Amabile

Teresa Amabile is the Edsel Bryant Ford Professor of Business Administration and a Director of Research at Harvard Business School. Originally educated as a chemist, Teresa received her doctorate in psychology from Stanford University. She studies how everyday life inside organizations can influence people and their performance. Teresa’s research encompasses creativity, productivity, innovation, and inner […]

0514 | Christoph Lueneburger

Christoph Lueneburger is the author of A Culture of Purpose: How to Choose the Right People and Make the Right People Choose You. He is a partner at Egon Zehnder, where he founded the firm’s Sustainability Practice and now heads the firm’s global private equity practice. In this interview, we discuss how innovative leaders create […]

0706 | How Transformation Works with Roger Martin & Sally Osberg

Strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg are co-authors of Getting Beyond Better: How Social Entrepreneurship Works. In this interview, they describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these […]

Scroll to Top