0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Published on March 30, 2016. Updated on November 30th, 2023.

0713 | How Tiny Clues Yield Huge Insights with Martin Lindstrom

Martin Lindstrom is the bestselling author of Buyology and one of the world’s foremost marketing consulting. His new book, Small Data, argues that it’s the tiny clues (not the big data conclusions) that yield breakthrough insights. In this interview, we discuss small data, how a boyhood Martin once got sued by LEGO, and why he spends most nights sleeping in other people’s homes.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why Big Data isn’t enough
  • How leaders get the best clues on customers and employees
  • Why Martin spends so much time in other people’s homes

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0712 | How to Build a High Performing Culture

Nee Doshi and Lindsay McGregor are partners in life, work, and writing. The are the founders of the consulting firm Vega Factor and authors of Primed to Perform. In this interview, we dive deep into culture, systems, and motivation. We define TOMO and outline how the science of motivation can help build high performing cultures. […]

0305 | Scott Eblin

Scott Eblin is the co-founder and president of The Eblin Group, Inc., a leadership development and strategy firm that supports organizations in ensuring the success of their executive level leaders. Through his work as an executive coach, leadership strategist, speaker and author, Scott has become known as a thought leader in identifying the behaviors that […]

0517 | Henry Evans

Henry is co-author (with Colm Foster) of Step Up: Lead in Six Moments that Matter. He is the founder and Managing Partner for Dynamic Results, LLC, providing coaching and consulting solutions to companies and individuals. He provides performance coaching to independent executives, as well as those in national organizations, helping each achieve their desired goals. […]

Scroll to Top