0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0301 | Robert Hurley

Dr. Hurley is a Professor at Fordham University and President of Hurley Associates. Dr. Hurley consults with organizations on leadership development, top team development, coaching, managing transformational change and developing and implementing strategies to maximize customer value. He has published over 30 articles or book chapters. His work has appeared in the Wall Street Journal, […]

0305 | Scott Eblin

Scott Eblin is the co-founder and president of The Eblin Group, Inc., a leadership development and strategy firm that supports organizations in ensuring the success of their executive level leaders. Through his work as an executive coach, leadership strategist, speaker and author, Scott has become known as a thought leader in identifying the behaviors that […]

0808 | The Science of Creating High Performance Companies with Paul Zak

Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. Pauls’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea.  All this in a quest to understand the neuroscience […]

Scroll to Top