0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0111 | Jim Kouzes

What is the Truth About Leadership? Jim Kouzes has been a fixture in the world of leadership studies for over 30 years. He is co-author, with Barry Posner, of the seminal The Leadership Challenge and the duo have just released a new book, The Truth About Leadership. References Resources The Truth About Leadership The Leadership Challenge […]

0518 | Rajiv Narang

Rajiv Narang is the author of Orbit-Shifting Innovation and founder of Erehwon, a 20 year old pioneering Innovation firm, where he has helmed the redefining and recasting of Innovation. Recognized as India’s Innovation thought leader, Rajiv has inspired leaders and organizations across cultures and across the world in adopting orbit-shifting innovation. In this interview, we […]

0408 | Keith Sawyer

Dr. Keith Sawyer is the author of the new book Zig Zag: The Surprising Path to Greater Creativity. He is one of the world’s leading scientific experts on creativity and innovation. In his first job after graduating from MIT, he designed videogames for Atari. He then worked for 6 years as a management consultant in […]

Scroll to Top