0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0708 | Leading Team Genius with Tim Sanders

Tim Sanders is the former Yahoo! Chief Solutions Officer and the author of four books, including the new book Dealstorming. He is a co-founder of the research consultancy Deeper Media, Inc. and a top-rated speaker, lecturing widely at sales rallies, company kickoffs, and conventions. In this interview, we discuss why sales is everyone’s business, how […]

0621 | Josh Davis

Josh Davis, Ph.D., is the director of research and lead professor at the NeuroLeadership Institute, a global institute dedicated to synthesizing scientific research and guiding its use in the business and leadership domains. He has taught at Columbia University, New York University, and Barnard College of Columbia University. He is the author of Two Awesome […]

0514 | Christoph Lueneburger

Christoph Lueneburger is the author of A Culture of Purpose: How to Choose the Right People and Make the Right People Choose You. He is a partner at Egon Zehnder, where he founded the firm’s Sustainability Practice and now heads the firm’s global private equity practice. In this interview, we discuss how innovative leaders create […]

Scroll to Top