0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0203 | Guy Kawasaki

Guy Kawasaki is the former Chief Evangelist of Apple and current head of Alltop. He is the author of the new book Enchantment and, in this interview, talks about what it takes for leaders to enchant their followers…and for followers to be enchanting back.

0302 | Marcus Buckingham

Marcus Buckingham is a key soloist in the strengths movement choir. He is a best-selling author, popular keynote speaker and business consultant who champions the idea that people and organizations reach peak performance by leveraging their strengths. In this interview, we discuss his latest project, StandOut, a combination book and strengths assessment that uses an […]

0505 | George Bradt

George Bradt is the co-author of First Time Leader: Foundational Tools for Inspiring and Enabling Your New Team. George has a unique perspective on transformational leadership based on his combined senior line management and consulting experience. After his education at Harvard and Wharton, George progressed through sales, marketing and general management roles around the world […]

Scroll to Top