0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0818 | Finding, Creating, and Using Thresholds to Create Change with David Gray

Having been involved in a lot of well-intentioned innovation and change initiatives in industry, government and small businesses, Dave Gray noticed that people have an astonishing ability to miscommunicate and misunderstand one another, and often work at cross-purposes to the very things they are trying to accomplish. In 1993 He founded XPLANE, the visual thinking […]

0606 | Herminia Ibarra

Herminia Ibarra is an expert on professional and leadership development. She is the Cora Chaired Professor of Leadership and Learning at INSEAD, the founding director of The Leadership Transition executive education program at INSEAD. She is the author of Act Like a Leader, Think Like a Leader. In this interview, we discuss how managers and […]

0207 | Jesse Lyn Stoner

Jesse Lyn Stoner has worked closely with leaders for over twenty-five years, helping them create collaborative, engaged organizations that make a powerful and positive impact on the world. A business consultant, former executive, and bestselling author, Jesse has worked in a wide range of industries including Fortune 500s, small startups, government agencies, and nonprofits. In […]

Scroll to Top