0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0608 | Chris White

Christopher J. White is Managing Director of the Center for Positive Organizations and adjunct faculty in Management & Organizations at the University of Michigan’s Ross School of Business. He is the author (with Gerald Davis) of Changing Your Company From the Inside Out. In this interview, we talk about how to make even large, established […]

0812 | How To Lead In A Crisis with Melissa Agnes

Melissa Agnes is a sought-after, international crisis management keynote speaker. She delivers powerful talks that help today’s organizations understand the realities that loom when crisis strikes. Her customized presentations provide tools and strategies that create a proactive, crisis-ready corporate culture. Fluent in English and French, Melissa speaks worldwide to audiences including NATO, Ministries of Foreign […]

0721 | The Truth About The 10,000 Hour Rule with Anders Ericsson

Anders Ericsson is the world’s foremost expert on expertise and the author of Peak: Secrets From The New Science of Expertise. He is a Conradi Eminent Scholar and professor or psychology at Florida State University. His work has been written about in great books like Malcolm Gladwell’s Outliers and bestsellers like Moonwalking with Einstein and […]

Scroll to Top