0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0612 | Nilofer Merchant

Nilofer Merchant is the Jane Bond of Innovation. From working with Steve Jobs at Apple, to defeating Microsoft in an epic industry battle, to advising the C-Suites of GE, IBM, Logitech and more, Merchant brings a world-class pedigree to her work. You’ve probably seen her byline and ideas in publications like the Harvard Business Review, […]

0415 | Eric Lowitt

Eric Lowitt is a globally recognized expert in the fields of competitive strategy, growth, and sustainability. He is the author of The Collaboration Economy: How to Meet Business, Social, and Environmental Needs and Gain Competitive Advantage. In this interview, we discuss the shift toward collaboration, how to meet social and environmental needs profitably and we […]

0401 | Potential Trumps Proven Achievement

For the premiere of season four we talk about potential. Not our potential, but some recent research demonstrating that potential has significantly more allure than accomplishment. It turns out, we have a preference for people who show the potential for future achievements over those whose past is full of achievement. Listen below or subscribe via iTunes. This […]

Scroll to Top