0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0109 | Bob Sutton

Robert Sutton is Professor of Management science at the Stanford Engineering School and researcher in the field of Evidence-based management. He is an IDEO Fellow and a Professor of Organizational Behavior, by courtesy, at Stanford Graduate School of Business. In this interview, we discuss his known famous book The No Asshole Rule and his newest […]

0510 | Les McKeown

Les McKeown is the author of Do Lead: Share your vision. Inspire others. Achieve the Impossible. Les McKeown is the President and CEO of Predictable Success, a leading advisor on leadership and organisational development. He has started over 40 companies in his own right, and was the founding partner of an incubation consulting company that […]

0426 | Gianfranco Zaccai

As part of the pre-order campaign for my new book, I interviewed two individuals profiled in The Myths of Creativity as part of special, advance episodes of LDRLB. Today, we’re releasing the second of those two interviews to our entire audience. Gianfranco Zaccai is the Chairman, President & Chief Design Officer of Continuum, an innovation consultantcy that designs […]

Scroll to Top