0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0411 | How Less Is Often More With Teams

Sometimes adding to the number of people on a team can actually subtract from the quality of the teams output. This isn’t a rare occurrence, it’s a well researched phenomenon. In this episode, we review the research on social loafing and share three options for counteracting the negative effect of more people. [Special thanks to […]

0418 | Judah Pollack

Judah is the co-author (with Ori Brafman) of The Choas Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success. He is an expert in the art of leadership in a rapidly changing world. A regular speaker at Startx, Stanford’s incubator, Berkeley’s Haas School of Business and TEDx’ he has spent the past three years […]

0715 | When to Compete and When to Cooperate with Maurice Schweitzer

Maurice Schweitzer is the Cecilia Yen Koo Professor at the Wharton School at the University of Pennsylvania. He received his Ph.D. from the Wharton School. He is co-auhor, with Adam Galinksy, or the new book Friend & Foe. Combined, Galinsky and Schweitzer have published over 250 scientific articles and chapters in the fields of management, […]

Scroll to Top