Jennifer earned her PhD in Social and Developmental Psychology at Brandeis University, and has been on the faculty of many top business schools including the Wharton School, Yale School of Management and NYU’s Stern School of Business. She published the paper, “The Bias Against Creativity,” which went viral and was downloaded over 65,000 times—receiving more than 100 media mentions. Her book “Creative Change” reveals the answer she found to the question of why people desire but reject creativity. In this interview, we discuss the basic assumptions about how we recognize creative ideas, creative leaders, and the very fabric of how we structure organizations for innovation.
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In This episode, You’ll Learn:
- How to Recognize Great Ideas
- How to Make a Creative Change
- How to Generate Great Ideas
Resources Mentioned In This Episode:
- The Bias Against Creativity
- Creative Change: Why We Resist It . . . How We Can Embrace It
- The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
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