0417 | Rita Gunther McGrath

Published on August 19, 2013. Updated on November 30th, 2023.

0417 | Rita Gunther McGrath

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is the author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. In this interview, we discuss the end of sustainable competitive advantage and a the new strategy playbook for establishing a transient advantage.

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0720 | What Millennials Want at Work with Bruce Pfau

Bruce N. Pfau is KPMG’s Vice Chair of Human Resources and Communications. He holds a PhD in Psychology from Loyola University of Chicago. He is also co-author of The Human Capital Edge: 21 People Management Practices Your Company Must Implement (Or Avoid) To Maximize Shareholder Value. In this interview, we discuss the common misconceptions about […]

0617 | Todd Henry

Todd Henry is the founder of Accidental Creative, a company that helps creative people and teams be prolific, brilliant and healthy. He regularly speaks and consults with companies about how to develop practices that lead to everyday brilliance. His new book, Louder Than Words, outlines the role of a authentic voice as an individual and […]

Scroll to Top