Strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg are co-authors of Getting Beyond Better: How Social Entrepreneurship Works. In this interview, they describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders—call them disrupters, visionaries, or changemakers—develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place.
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In This episode, You’ll Learn:
- How to understand your environment
- Why “casting a vision” doesn’t work, and what does
- How to build a model for change
Resources Mentioned In This Episode:
- Getting Beyond Better: How Social Entrepreneurship Works
- The Opposable Mind
- Playing to Win
- The Inner Lives of Markets
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About the author
David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.