0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0604 | John Richard Bell

John Richard Bell is a retired CEO, a strategy consultant, and author of Do Less Better. In this interview, we discuss the power of strategic sacrifice in complex world. Listen below or follow via iTunes or Stitcher. This podcast is supported by Audible.com. Get a free audiobook (including The Myths of Creativity) just for trying it at www.audibletrial.com/lead.

0806 | How Leaders Succeed by Breaking Down Silos with Heidi Gardner

Heidi K. Gardner, PhD, is a Distinguished Fellow in the Center on the Legal Profession at Harvard Law School.  Her research focuses on leadership and collaboration in professional service firms. Gardner has lived and worked on four continents, including positions with McKinsey & Co. and Procter & Gamble, and as a Fulbright Scholar. She holds […]

0614 | Heidi Grant Halvorson

Heidi Grant Halvorson is a social psychologist and Associate Director of the Motivation Science Center at Columbia Business School. She is the author of four bestselling books, including Nine Things Successful People Do Differently and her new book No One Understands You and What To Do About It. In this interview, we discuss the cognitive […]

Scroll to Top