0409 | Two Strategy Questions That Matter

Published on May 3, 2013. Updated on November 30th, 2023.

0409 | Two Strategy Questions That Matter

Strategy is a heavy topic. Either it requires a seemingly infinite time commitment, or it is easily mistaken for an organizational vision or (perhaps worse) a short-term operational plan. If you’re trying to build a solid strategy, then there are a number of resources you can draw from. No matter what tools you use, ultimately you’re strategy has to answer two questions, brilliantly posed by Roger Martin and A.G. Lafley: “Where will we play?” and “How will we win?”

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

5 thoughts on “0409 | Two Strategy Questions That Matter”

  1. Mike Hernandez

    HI DAVE:

    EXCELLENT INFORMATION , AS ALWAYS !!

    COULD YOU PLEASE INCLUDE THE BLUE OCEAN STRATEGY IN A FUTURE COMMENT ?

    I LOVE THAT TACTIC AND IT REALLY WORKS. REGARDS, MIKE

  2. Roger Martin

    David:

    I must congratulate you. That is a really thoughtful, insightful description of the core concepts of the book with lots of unique value added from you. Nicely done.

    Roger Martin

    1. David Burkus

      Roger, Thanks so much. I am a big fan of your work every since the Design of Business. Keep up the great writing and I’ll keep writing about it.

Comments are closed.

Recommended Reading

0418 | Judah Pollack

Judah is the co-author (with Ori Brafman) of The Choas Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success. He is an expert in the art of leadership in a rapidly changing world. A regular speaker at Startx, Stanford’s incubator, Berkeley’s Haas School of Business and TEDx’ he has spent the past three years […]

0738 | Why Should Anyone Work Here with Gareth Jones

Gareth Jones is a Fellow of the Centre for Management Development at London Business School. He is co-author (with Rib Goffee) of Why Should Anyone Be Led By You? and the new book Why Should Anyone Work Here?. In this interview, we discuss how to create an authentic organization and unlock people to do their […]

0724 | How The Work Place Affects Work with Leigh Stringer

Leigh Stringer is a workplace strategist who blends her master’s in architecture with her MBA and a passion for research with practical application. She works for EYP, an architecture, engineering and building technology firm. She is also author of The Healthy Workplace. In this interview, we discuss how the workplace affects the well-being of employees…and […]

Scroll to Top