0409 | Two Strategy Questions That Matter

0409 | Two Strategy Questions That Matter

Strategy is a heavy topic. Either it requires a seemingly infinite time commitment, or it is easily mistaken for an organizational vision or (perhaps worse) a short-term operational plan. If you’re trying to build a solid strategy, then there are a number of resources you can draw from. No matter what tools you use, ultimately you’re strategy has to answer two questions, brilliantly posed by Roger Martin and A.G. Lafley: “Where will we play?” and “How will we win?”

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

5 thoughts on “0409 | Two Strategy Questions That Matter”

  1. HI DAVE:

    EXCELLENT INFORMATION , AS ALWAYS !!

    COULD YOU PLEASE INCLUDE THE BLUE OCEAN STRATEGY IN A FUTURE COMMENT ?

    I LOVE THAT TACTIC AND IT REALLY WORKS. REGARDS, MIKE

  2. David:

    I must congratulate you. That is a really thoughtful, insightful description of the core concepts of the book with lots of unique value added from you. Nicely done.

    Roger Martin

    1. Roger, Thanks so much. I am a big fan of your work every since the Design of Business. Keep up the great writing and I’ll keep writing about it.

Comments are closed.

Recommended Reading

0412 | Heidi Grant Halvorson

Heidi Grant Halvorson is Associate Director of the Motivation Science Center at the Columbia Business School. She is co-author (with E. Tory Higgins) of Focus: Use Different Ways of Seeing the World for Success and Influence. In this interview, we talk about the two different motivational focuses people can have on the world, how it affects […]

0723 | Why Learning Beats Knowing with Liz Wiseman

Liz Wiseman teaches leadership to executives around the world. She is president of The Wiseman Group, a leadership research and development center headquartered in Silicon Valley, California. Her newest book is Rookie Smarts and, in this interview, we discuss why learning beats knowing in the new game of work. [Listen in iTunes] [Listen on Stitcher] […]

0507 | Denise Brosseau

Denise Brosseau is the author of Ready to be a Thought Leader. Denise is an award winning author, thought leadership consultant and keynote speaker with a long track record of results with an international clientele including Abbott Labs, Deloitte, Cisco, Gracenote and Roche. In this interview, we discuss how to how to increase your influence, […]

Scroll to Top