0409 | Two Strategy Questions That Matter

Published on May 3, 2013. Updated on November 30th, 2023.

0409 | Two Strategy Questions That Matter

Strategy is a heavy topic. Either it requires a seemingly infinite time commitment, or it is easily mistaken for an organizational vision or (perhaps worse) a short-term operational plan. If you’re trying to build a solid strategy, then there are a number of resources you can draw from. No matter what tools you use, ultimately you’re strategy has to answer two questions, brilliantly posed by Roger Martin and A.G. Lafley: “Where will we play?” and “How will we win?”

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

5 thoughts on “0409 | Two Strategy Questions That Matter”

  1. Mike Hernandez

    HI DAVE:

    EXCELLENT INFORMATION , AS ALWAYS !!

    COULD YOU PLEASE INCLUDE THE BLUE OCEAN STRATEGY IN A FUTURE COMMENT ?

    I LOVE THAT TACTIC AND IT REALLY WORKS. REGARDS, MIKE

  2. Roger Martin

    David:

    I must congratulate you. That is a really thoughtful, insightful description of the core concepts of the book with lots of unique value added from you. Nicely done.

    Roger Martin

    1. David Burkus

      Roger, Thanks so much. I am a big fan of your work every since the Design of Business. Keep up the great writing and I’ll keep writing about it.

Comments are closed.

Recommended Reading

0521 | Scott Eblin

Scott Eblin is the the author of Overworked and Overwhelmed: The Mindfulness Alternative, and founder of the Eblin Group, a professional development firm committed to helping executives and managers improve their leadership presence by being fully present. In this interview, we talk about the growing number of overwhelmed leaders and how mindfulness and purpose contribute […]

0424 | Jennifer Anastasoff

As part of the pre-order campaign for my new book, I interviewed two individuals profiled in The Myths of Creativity as part of special, advance episodes of LDRLB. Today, we’re releasing the first of those two interviews to our entire audience. Jennifer Anastasoff is the head of an amazing organization called Fuse Corps, which places […]

0107 | Michael Lee Stallard

Michael Lee Stallard and Jason Pankau are co-founders of E Pluribus Partners. They are also co-authors of Fired Up or Burned Out. In this podcast, they make a compelling case for why the next competitive advantage is engaged employees and explain how to build the connection culture that engages them. 0:00 Introduction 4:00 What is […]

Scroll to Top