0409 | Two Strategy Questions That Matter

Published on May 3, 2013. Updated on November 30th, 2023.

0409 | Two Strategy Questions That Matter

Strategy is a heavy topic. Either it requires a seemingly infinite time commitment, or it is easily mistaken for an organizational vision or (perhaps worse) a short-term operational plan. If you’re trying to build a solid strategy, then there are a number of resources you can draw from. No matter what tools you use, ultimately you’re strategy has to answer two questions, brilliantly posed by Roger Martin and A.G. Lafley: “Where will we play?” and “How will we win?”

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

5 thoughts on “0409 | Two Strategy Questions That Matter”

  1. Mike Hernandez

    HI DAVE:

    EXCELLENT INFORMATION , AS ALWAYS !!

    COULD YOU PLEASE INCLUDE THE BLUE OCEAN STRATEGY IN A FUTURE COMMENT ?

    I LOVE THAT TACTIC AND IT REALLY WORKS. REGARDS, MIKE

  2. Roger Martin

    David:

    I must congratulate you. That is a really thoughtful, insightful description of the core concepts of the book with lots of unique value added from you. Nicely done.

    Roger Martin

    1. David Burkus

      Roger, Thanks so much. I am a big fan of your work every since the Design of Business. Keep up the great writing and I’ll keep writing about it.

Comments are closed.

Recommended Reading

0607 | Ray Fisman & Tim Sullivan

Ray Fisman and Tim Sullivan are the authors of newly updated and paperback edition of The Org: The Underlying Logic of the Office. Fisman is the Lambert Family Professor of Social Enterprise at Columbia Business School. Tim Sullivan is the editorial director of Harvard Business Review Press. In this interview, we discuss why even illogical seeming organizational […]

0404 | Do IPOs Hurt Innovation?

Interesting new research from Shai Bernstein at Stanford University’s Graduate School of Business suggests that companies that go public experience a significant decline in innovation post-IPO. Top talent leaves and the talent that stays is typically less productive. Hitting an Innovation wall doesn’t have to be the fate of all companies post-IPO, you just have […]

0621 | Josh Davis

Josh Davis, Ph.D., is the director of research and lead professor at the NeuroLeadership Institute, a global institute dedicated to synthesizing scientific research and guiding its use in the business and leadership domains. He has taught at Columbia University, New York University, and Barnard College of Columbia University. He is the author of Two Awesome […]

Scroll to Top