0409 | Two Strategy Questions That Matter

Published on May 3, 2013. Updated on November 30th, 2023.

0409 | Two Strategy Questions That Matter

Strategy is a heavy topic. Either it requires a seemingly infinite time commitment, or it is easily mistaken for an organizational vision or (perhaps worse) a short-term operational plan. If you’re trying to build a solid strategy, then there are a number of resources you can draw from. No matter what tools you use, ultimately you’re strategy has to answer two questions, brilliantly posed by Roger Martin and A.G. Lafley: “Where will we play?” and “How will we win?”

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

5 thoughts on “0409 | Two Strategy Questions That Matter”

  1. Mike Hernandez

    HI DAVE:

    EXCELLENT INFORMATION , AS ALWAYS !!

    COULD YOU PLEASE INCLUDE THE BLUE OCEAN STRATEGY IN A FUTURE COMMENT ?

    I LOVE THAT TACTIC AND IT REALLY WORKS. REGARDS, MIKE

  2. Roger Martin

    David:

    I must congratulate you. That is a really thoughtful, insightful description of the core concepts of the book with lots of unique value added from you. Nicely done.

    Roger Martin

    1. David Burkus

      Roger, Thanks so much. I am a big fan of your work every since the Design of Business. Keep up the great writing and I’ll keep writing about it.

Comments are closed.

Recommended Reading

0812 | How To Lead In A Crisis with Melissa Agnes

Melissa Agnes is a sought-after, international crisis management keynote speaker. She delivers powerful talks that help today’s organizations understand the realities that loom when crisis strikes. Her customized presentations provide tools and strategies that create a proactive, crisis-ready corporate culture. Fluent in English and French, Melissa speaks worldwide to audiences including NATO, Ministries of Foreign […]

0739 | How The World Sees You with Sally Hogshead

Sally Hogshead is an American author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive. She is the author of Fascinate and How The World Sees You. Over the past decade, Hogshead has studied the science of fascination and what persuades and captivates people. In this interview, we discuss how individuals […]

0211 | Kevin Oakes

Kevin Oakes is co-author of The Executive Guide to Integrated Talent Management. He is the CEO and founder of the Institute for Corporate Productivity (i4cp), the fastest growing and largest corporate network focused on the practices of high-performance organizations. Kevin has been a leader in the human capital field for the last two decades, and […]

Scroll to Top