0409 | Two Strategy Questions That Matter

Published on May 3, 2013. Updated on November 30th, 2023.

0409 | Two Strategy Questions That Matter

Strategy is a heavy topic. Either it requires a seemingly infinite time commitment, or it is easily mistaken for an organizational vision or (perhaps worse) a short-term operational plan. If you’re trying to build a solid strategy, then there are a number of resources you can draw from. No matter what tools you use, ultimately you’re strategy has to answer two questions, brilliantly posed by Roger Martin and A.G. Lafley: “Where will we play?” and “How will we win?”

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

5 thoughts on “0409 | Two Strategy Questions That Matter”

  1. Mike Hernandez

    HI DAVE:

    EXCELLENT INFORMATION , AS ALWAYS !!

    COULD YOU PLEASE INCLUDE THE BLUE OCEAN STRATEGY IN A FUTURE COMMENT ?

    I LOVE THAT TACTIC AND IT REALLY WORKS. REGARDS, MIKE

  2. Roger Martin

    David:

    I must congratulate you. That is a really thoughtful, insightful description of the core concepts of the book with lots of unique value added from you. Nicely done.

    Roger Martin

    1. David Burkus

      Roger, Thanks so much. I am a big fan of your work every since the Design of Business. Keep up the great writing and I’ll keep writing about it.

Comments are closed.

Recommended Reading

0607 | Ray Fisman & Tim Sullivan

Ray Fisman and Tim Sullivan are the authors of newly updated and paperback edition of The Org: The Underlying Logic of the Office. Fisman is the Lambert Family Professor of Social Enterprise at Columbia Business School. Tim Sullivan is the editorial director of Harvard Business Review Press. In this interview, we discuss why even illogical seeming organizational […]

0415 | Eric Lowitt

Eric Lowitt is a globally recognized expert in the fields of competitive strategy, growth, and sustainability. He is the author of The Collaboration Economy: How to Meet Business, Social, and Environmental Needs and Gain Competitive Advantage. In this interview, we discuss the shift toward collaboration, how to meet social and environmental needs profitably and we […]

0516 | Edward Slingerland

Edward Slingerland is the author of Trying Not to Try: The Art and Science of Spontaneity. He is Professor of Asian Studies and Canada Research Chair in Chinese Thought and Embodied Cognition at the University of British Columbia. Educated at Princeton, Stanford and the University of California, Berkeley, he is an internationally renowned expert in […]

Scroll to Top