0409 | Two Strategy Questions That Matter

Published on May 3, 2013. Updated on November 30th, 2023.

0409 | Two Strategy Questions That Matter

Strategy is a heavy topic. Either it requires a seemingly infinite time commitment, or it is easily mistaken for an organizational vision or (perhaps worse) a short-term operational plan. If you’re trying to build a solid strategy, then there are a number of resources you can draw from. No matter what tools you use, ultimately you’re strategy has to answer two questions, brilliantly posed by Roger Martin and A.G. Lafley: “Where will we play?” and “How will we win?”

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

5 thoughts on “0409 | Two Strategy Questions That Matter”

  1. Mike Hernandez

    HI DAVE:

    EXCELLENT INFORMATION , AS ALWAYS !!

    COULD YOU PLEASE INCLUDE THE BLUE OCEAN STRATEGY IN A FUTURE COMMENT ?

    I LOVE THAT TACTIC AND IT REALLY WORKS. REGARDS, MIKE

  2. Roger Martin

    David:

    I must congratulate you. That is a really thoughtful, insightful description of the core concepts of the book with lots of unique value added from you. Nicely done.

    Roger Martin

    1. David Burkus

      Roger, Thanks so much. I am a big fan of your work every since the Design of Business. Keep up the great writing and I’ll keep writing about it.

Comments are closed.

Recommended Reading

0402 | Karen Martin

Karen Martin is the author of The Outstanding Organization: Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence and an experienced consultant and thought leader in lean business practices. In this interview, we discuss how to build the foundation of an outstanding organization, our love-hate relationship with chaos, and how chair-flying like the […]

0815 | Why Innovation Needs Liberal Arts with Scott Hartley

SCOTT HARTLEY is a venture capitalist and startup advisor. He has served as a Presidential Innovation Fellow at the White House, a partner at Mohr Davidow Ventures, and a venture partner at Metamorphic Ventures. Prior to venture capital, Hartley worked at Google, Facebook, and Harvard’s Berkman Center for Internet & Society. Hartley first heard the […]

0521 | Scott Eblin

Scott Eblin is the the author of Overworked and Overwhelmed: The Mindfulness Alternative, and founder of the Eblin Group, a professional development firm committed to helping executives and managers improve their leadership presence by being fully present. In this interview, we talk about the growing number of overwhelmed leaders and how mindfulness and purpose contribute […]

Scroll to Top