0409 | Two Strategy Questions That Matter

0409 | Two Strategy Questions That Matter

Strategy is a heavy topic. Either it requires a seemingly infinite time commitment, or it is easily mistaken for an organizational vision or (perhaps worse) a short-term operational plan. If you’re trying to build a solid strategy, then there are a number of resources you can draw from. No matter what tools you use, ultimately you’re strategy has to answer two questions, brilliantly posed by Roger Martin and A.G. Lafley: “Where will we play?” and “How will we win?”

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

5 thoughts on “0409 | Two Strategy Questions That Matter”

  1. HI DAVE:

    EXCELLENT INFORMATION , AS ALWAYS !!

    COULD YOU PLEASE INCLUDE THE BLUE OCEAN STRATEGY IN A FUTURE COMMENT ?

    I LOVE THAT TACTIC AND IT REALLY WORKS. REGARDS, MIKE

  2. David:

    I must congratulate you. That is a really thoughtful, insightful description of the core concepts of the book with lots of unique value added from you. Nicely done.

    Roger Martin

    1. Roger, Thanks so much. I am a big fan of your work every since the Design of Business. Keep up the great writing and I’ll keep writing about it.

Comments are closed.

Recommended Reading

0805 | Why Creativity Gets Rejected…And How To Accept It with Jennifer Mueller

Jennifer earned her PhD in Social and Developmental Psychology at Brandeis University, and has been on the faculty of many top business schools including the Wharton School, Yale School of Management and NYU’s Stern School of Business. She published the paper, “The Bias Against Creativity,” which went viral and was downloaded over 65,000 times—receiving more […]

0808 | The Science of Creating High Performance Companies with Paul Zak

Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. Pauls’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea.  All this in a quest to understand the neuroscience […]

0306 | Max McKeown

Max McKeown is a a new breed of business guru. He works consultant, researcher and writer focused on innovation and strategy. He is the author of two recently published books: The Strategy Book andAdaptability. In this interview, we discuss both books and why the best strategy for the future might just be adaptability.

Scroll to Top