Susan Fowler is the author of Why Motivating People Doesn’t Work…And What Does. She is the lead developer of The Ken Blanchard Company’s Optimal Motivation program, which has been implemented worldwide. In this interview, we discuss strategies for optimal motivation and what Maslow’s hierarchy won’t tell you about motivation.
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About the author
David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.