0620 | Susan Fowler

0620 | Susan Fowler

Susan Fowler is the author of Why Motivating People Doesn’t Work…And What Does. She is the lead developer of The Ken Blanchard Company’s Optimal Motivation program, which has been implemented worldwide. In this interview, we discuss strategies for optimal motivation and what Maslow’s hierarchy won’t tell you about motivation.

Listen below or follow via iTunes or Stitcher.

This podcast is supported by Audible.com. Get a free audiobook (including The Myths of Creativity) just for trying it at www.audibletrial.com/lead.


About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Recommended Reading

0804 | How to Motivate by Creating Meaning with Scott Mautz

Scott Mautz is an expert on employee engagement/motivation/inspiration, workplace fulfillment, and others-oriented leadership. He is the CEO of Profound Performance – a keynote, workshop, coaching, and online training company that helps you “Work, Lead, & Live Fulfilled”. He is also a Procter & Gamble veteran who ran several of the company’s largest multi-billion dollar businesses, including their […]

0707 | The Power of Reciprocal Loyalty with Daniel Korschun

Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business and the author of We Are Market Basket. In this interview, we discuss how the uniqueness of a business was due to the unique leadership of Arthur T. Demoulas and how reciprocal loyalty made for a successful business and a […]

0415 | Eric Lowitt

Eric Lowitt is a globally recognized expert in the fields of competitive strategy, growth, and sustainability. He is the author of The Collaboration Economy: How to Meet Business, Social, and Environmental Needs and Gain Competitive Advantage. In this interview, we discuss the shift toward collaboration, how to meet social and environmental needs profitably and we […]

Scroll to Top