0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0814 | Unleash Your Team’s Productive Power with Michael Mankins

Michael C. Mankins is a partner in Bain & Company’s San Francisco office and a leader in the firm’s Organization practice. He is also a senior member of Bain’s Strategy and Industrial Goods & Services practices. Much of his work has focused on the strategic and organizational initiatives that drive performance and long-term value. He is the […]

0811 | The Art of Vision with Erik Wahl

Erik Wahl is an internationally recognized graffiti artist, # 1 best-selling author and entrepreneur. Erik redefines the term “keynote speaker.” Pulling from his history as both a businessman and an artist, he has grown to become one of the most sought-after corporate speakers available today. Erik’s on-stage painting seamlessly becomes a visual metaphor to the core of […]

0422 | David Burkus

To celebrate the launch of his new book, David Burkus has turned over his microphone to friend and LDRLB contributor Soren Kaplan. In this interview, David and Soren discuss why brainstorming isn’t even, why the most creative teams fight, and the new book The Myths of Creativity: The Truth About How Innovative Companies and People […]

Scroll to Top