0409 | Two Strategy Questions That Matter

Published on May 3, 2013. Updated on November 30th, 2023.

0409 | Two Strategy Questions That Matter

Strategy is a heavy topic. Either it requires a seemingly infinite time commitment, or it is easily mistaken for an organizational vision or (perhaps worse) a short-term operational plan. If you’re trying to build a solid strategy, then there are a number of resources you can draw from. No matter what tools you use, ultimately you’re strategy has to answer two questions, brilliantly posed by Roger Martin and A.G. Lafley: “Where will we play?” and “How will we win?”

Listen below or subscribe via iTunes.

This podcast is supported by Audible.com. Get a free audiobook just for trying it at www.audibletrial.com/lead.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

5 thoughts on “0409 | Two Strategy Questions That Matter”

  1. Mike Hernandez

    HI DAVE:

    EXCELLENT INFORMATION , AS ALWAYS !!

    COULD YOU PLEASE INCLUDE THE BLUE OCEAN STRATEGY IN A FUTURE COMMENT ?

    I LOVE THAT TACTIC AND IT REALLY WORKS. REGARDS, MIKE

  2. Roger Martin

    David:

    I must congratulate you. That is a really thoughtful, insightful description of the core concepts of the book with lots of unique value added from you. Nicely done.

    Roger Martin

    1. David Burkus

      Roger, Thanks so much. I am a big fan of your work every since the Design of Business. Keep up the great writing and I’ll keep writing about it.

Comments are closed.

Recommended Reading

0818 | Finding, Creating, and Using Thresholds to Create Change with David Gray

Having been involved in a lot of well-intentioned innovation and change initiatives in industry, government and small businesses, Dave Gray noticed that people have an astonishing ability to miscommunicate and misunderstand one another, and often work at cross-purposes to the very things they are trying to accomplish. In 1993 He founded XPLANE, the visual thinking […]

0517 | Henry Evans

Henry is co-author (with Colm Foster) of Step Up: Lead in Six Moments that Matter. He is the founder and Managing Partner for Dynamic Results, LLC, providing coaching and consulting solutions to companies and individuals. He provides performance coaching to independent executives, as well as those in national organizations, helping each achieve their desired goals. […]

0709 | The Power of Transparency with Dane Atkinson

Dane Atkinson is the founder and CEO of SumAll, a company that made headlines for committing to salary transparency and sharing with employees what every other employee gets paid. In addition, SumAll was featured in my book Under New Management. In this interview, Dane and I discuss the downsides of secrecy and the surprising upside of pay […]

Scroll to Top