0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0824 | How to Find and Work With a Mentor with Claire Diaz-Ortiz

Claire Díaz-Ortiz is an author, speaker, and technology innovator who has been named one of the 100 Most Creative People in Business by Fast Company. Claire was an early employee at Twitter, where she was hired to lead corporate social innovation. She is a frequent international speaker on business, innovation and social media, and has […]

0723 | Why Learning Beats Knowing with Liz Wiseman

Liz Wiseman teaches leadership to executives around the world. She is president of The Wiseman Group, a leadership research and development center headquartered in Silicon Valley, California. Her newest book is Rookie Smarts and, in this interview, we discuss why learning beats knowing in the new game of work. [Listen in iTunes] [Listen on Stitcher] […]

0608 | Chris White

Christopher J. White is Managing Director of the Center for Positive Organizations and adjunct faculty in Management & Organizations at the University of Michigan’s Ross School of Business. He is the author (with Gerald Davis) of Changing Your Company From the Inside Out. In this interview, we talk about how to make even large, established […]

Scroll to Top