0733 | Why Only Is Better Than Best with Srinivas Rao

Published on October 4, 2016. Updated on November 30th, 2023.

0733 | Why Only Is Better Than Best with Srinivas Rao

Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of Unmistakeable and the founder of the Unmistakeable Creative podcast, where he’s interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.

[Listen in iTunes] [Listen on Stitcher]

In This episode, You’ll Learn:

  • Why being unmistakeable is the only strategy left
  • How to use deliberate practice to grow your skills
  • Why grit is a must for creating unmistakeable work

Resources Mentioned In This Episode:

Enjoy This Episode?
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the show.

HOME_AboutDavidBurkus

About the author

David Burkus is an organizational psychologist, keynote speaker, and bestselling author of five books on leadership and teamwork.

Learn More

Recommended Reading

0417 | Rita Gunther McGrath

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is the author of The End of Competitive Advantage: How […]

0711 | The World of Work with Michael Bungay Stainer

Michael Bungay Stanier is the author of The Coaching Habit, whose new book touches on similar themes as my new release, Under New Management. So in this special joint venture episode, Michael and I discuss the future of work, the changes that are coming, and why managers need to get better at coaching their people […]

0704 | Correcting Leadership BS with Jeffrey Pfeffer

Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University, where he has taught since 1979. In this interview, we take a hard-hitting dissection of the leadership industry and ways to make workplaces and careers work better. [Listen in iTunes] [Listen on Stitcher] In This […]

Scroll to Top